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3rd Place Poster in Sociology (Undergraduate)



Creator
Name
Michelle Castro
Major
Sociology
Major Status
Undergraduate

Project Details
Poster Title
Sisterhood Is the Most Beautiful Gift: The Social Meaning of Direct Sales
Abstract
Direct selling is often stigmatized and criticized work, yet millions of men and women are drawn to it. Why is this so? We coded and analyzed qualitative data gathered at a direct sales convention and found four main messages elicited by the company.
Mentors
Curtis Child

Co-Investigators

Comments