3rd Place Poster in Sociology (Undergraduate)
- Michelle Castro
- Major Status
- Poster Title
- Sisterhood Is the Most Beautiful Gift: The Social Meaning of Direct Sales
- Direct selling is often stigmatized and criticized work, yet millions of men and women are drawn to it. Why is this so? We coded and analyzed qualitative data gathered at a direct sales convention and found four main messages elicited by the company.
- Curtis Child